Activision Sued By Humvee Maker, AM General.
The Humvee vehicle has been featured in many games of Call of Duty series. Humvee are “High Mobile Multipurpose Wheeled Vehicles” manufactured by AM General used for different military purposes.
Recently AM General has filed a lawsuit against Activision for using their trademarks in their famous First-Person shooter series Call of Duty without permission and that the game has “reaped billions of dollars” because of this. Here is the suit against Activision as published on SDNYBlog:
Defendants have used and continue to use AM General’s trademarks and trade dress in advertising and promotion of their Call of Duty® video game franchise . . . Defendants’ video games have been successful but only at the expense of AM General and consumers who are deceived into believing that AM General licenses the games or is somehow connected with or involved in the creation of the games.
Defendants have reaped billions of dollars in revenues from their wrongful acts and, in the process, have irreparably harmed AM General by causing significant confusion, expressly misleading the consuming public, and diluting the goodwill and reputation of AM General’s famous marks.
It’s their right to file a lawsuit but saying that the franchise has reaped billions of dollars because of this just doesn’t seem right. They earned it because of their hard work they put into the game and delivering exceptional games with great story and gameplay. Along with that, the weird thing is they filed a lawsuit to sue Activision after almost 15 Years.
AM General has licenced a bunch of video games for the use of Humvee like Delta force, Homefront and Operation Flashpoint.
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